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(Photo credits: John Lord, Angela Lord, Matthew Shin)

That’s a pretty big claim in anyone’s book so the first response to that bold statement is inclined to be “Yeah sure thing! Got anything to back that up with?”

The British Siberian Husky Racing Association (BSHRA) has recently concluded its 23rd season of competition and for the last few seasons we have enjoyed support from Alpha Feeds to promote its High Performance brand.

Meetings take place between mid-November and the first weekend of March and all the placings are hotly contested throughout the entire season; so much so that all classes are electronically timed to 1/100th of a second.

These dog teams aren’t a ‘hobby’, (running them at races is a hobby!) they’re a way of life, totally immersive, and at times it seems that our whole existence revolves around these beautiful, manic racing machines. Certainly, it takes year round time and effort in spades to keep these beasts exercised right and fed right.

But let’s be clear, the likes of Sir Mo Farrah or Dina Asher-Smith don’t achieve their success by sitting around on the couch eating chips; and that’s precisely why Alpha High Performance is a perfect fit for the siberian husky racing world.

On looking through the BSHRA medal placings, it becomes apparent fairly quickly that the people at Alpha have a perfect right to their claim!

Gold and Silver in the 8 dog class, Gold and Bronze in the 6 dog and Gold in the 4 dog class. It continues… Silver in the Bikejor, Silver and Bronze in the 2 dog, Gold and Silver in the Scooter. Every competitor in the Junior 2 dog class and Gold and Bronze in the Junior 1 dog class. Further, our Junior 2 dog champion Holly has a string of European and World successes including a junior Gold at the WSA World Championships!

You can’t argue with the facts; they’re there for all to see.
So when you read the tagline ‘The food of champions’, you can see that Alpha have already proved their point – #fuelledbyalpha!


Steve Rooke – Champion 8 dog class


Tim Hart – Champion 6 dog class


Kev Spooner – Champion 4 dog class and silver medallist 8 dog class


Steve Winkworth – 5th place 3 dog class


Tim Purser – silver medallist 2 dog class and Bikejor class


Andrew Gibson – Champion Scooter class


Holly Gibson – Champion Junior 2 (11-16 years) class
(also won Junior Gold at the WSA World Championships)


Harry Hart – Champion Junior 1 (8-11 years) class

Here’s a full list of top 5 positions won by dog teams using Alpha High Performance

The full set of results is available here

8 dog teams
Gold       Steve Rooke
Silver      Kev Spooner

6 dog teams
Gold       Tim Hart
Bronze   Luke Nicholls

4 dog teams
Gold       Kev Spooner
4th          Kirk Robinson

Bikejor
Silver      Tim Purser
4th          Sarah Gunby-Price
5th          Andrew Gibson

3 dog teams
5th          Steve Winkworth

2 dog teams
Silver      Tim Purser
Bronze   Andrew Gibson

Scooter
Gold       Andrew Gibson
Silver      Jenna Cooper

Junior 2 dog
Gold       Holly Gibson
Silver      James Spooner
Bronze   Lucy Ransome
4th          Abigail Spooner

Junior 1 dog
Gold       Harry Hart
Bronze   Ryan Watson

Steve Rooke
BSHRA